Why Email?

The number of active email users is forecast to reach 4.6 billion in 2025.

The average expected ROI is $40 for every $1 you spend on email marketing.

The Boom In Email Is Creating FOMO

Email Is Poised To Become Even More Critically Important Than It Already Is

Let me explain.

As a result of the COVID-19 pandemic that shook things up in 2020 – shutdowns, quarantines, and social distancing – there’s been a dramatic shift toward e-commerce and online selling in general.

The email boom is making companies fearful of missing out. They are scrambling for solutions and strategies. Some are creating in-house programs, others are hiring writers like mad, and some are taking a blended approach

But with so many different kinds of digital writing and marketing, why all the fuss and focus on email?

Extraordinarily Profitable

Email is the single most profitable marketing channel online, with an average ROI of $40. That means it can generate $40 in revenue for $1 if you invest in a well-thought email marketing strategy. What’s more, you also have less overall cost because you wipe out advertising fees to Google and Facebook!


Expend minimal time and effort to reach your target audience directly with personalized and relevant content.


Build customer relationships, promote products or services, increase brand awareness, and drive sales!

Fast Money

Unlike other marketing strategies – like SEO, email’s profits come within days or even minutes… not months. You can start communicating with your people nearly instantly. When things are dialed in, it can be as easy as you send an email, and boom, sales start flowing in.

Enormous Demand

The other highly desirable thing about email marketing is that your people want to hear from you. You have a captive audience that knows, trusts, and likes you… and that gives you a unique opportunity to educate them, build trust, and make them offers they can’t refuse.

Recession-Proof Your Business

The economy is wobbly. Many businesses are still struggling to catch up from the past few business-breaking years. It’s likely there are businesses in your destination that need help to sell their products online. Please let me know if you want to know of some ways we can help them out!

Given the massive potential for email to generate almost instant profits, smart businesses are investing in high-quality email marketing because they know it separates them from their competition and is almost guaranteed to earn hefty profits.