What’s Your #1 Business Asset?

It’s not your inventory, accounts receivable, or team.  

Your #1 Business Asset Is Your List

It’s people in your orbit, like customers, clients, diners, patients, prospects, subscribers, friends, and family.

Regardless of why, most businesses and organizations don’t stay in touch or follow up with their leads and customers. So when one does, it stands out.

To be noticed, remembered, and realize results from your marketing efforts in today’s noisy and me-too world, you must:

    1. Pick your people
    2. Step away from the pack
    3. Tell your story
    4. Make your offer
    5. Show the way

Find out more about each here.

Add love, care, and desire for your people to succeed to complete your winning formula.

None of this is hard. It is specialized knowledge and takes time to create, implement, and manage. But the rewards are well worth it.

If you agree that your list is all-important, keep reading to know how email marketing can help you develop or improve your relationship and build trust with your people, generate continuous qualified traffic, convert prospects to customers, and make more sales.

Email Is Not Dead

Now, this may come as a surprise.

You may be under the impression that email is past its prime. That it really isn’t that important anymore.

After all, wasn’t Hotmail released like 25 years ago?

It’s true that email isn’t a shiny new object…

But don’t let that fool you!

Email marketing is still critically important for businesses today. In fact, it may be more important now than ever before.


Email Marketing
Digital Marketing
Content Strategy
A/B & Spam Testing

Our Mission And Who We Serve

Unlock The Power

Of Your List With

Email Marketing

Hello! Thanks for stopping by and checking us out.

Time is a precious commodity, and we can get to know each other later if you find value here, so let’s get right to the point.

You’re in the right place if you want

  • marketing that converts prospects to customers
  • relationships with your subscribers
  • raving fans eager for what you have
  • to solve problems so your people flourish
  • sales, a better bottom line, and more time to do whatever

We work best with destination marketing/management organizations (DMO/DMMO/CVB, etc.) interested in frequent, unique, relevant, and personalized communication with their subscribers.

We also love to help retail and service businesses under $1,000,000 in annual sales who want to be in the 4% Business Club.

Too often, people leave their contact information to download a visitor guide, and then it’s crickets. There is either a limited and inconsistent or no attempt to build a relationship, further introduce, or educate about the destination. Then, out of nowhere, a fancy email shows up with pictures and standard marketing jargon about how this is a unique and innovative place to visit. 

If that’s not you, you can bail!

But if what I’m saying is making sense, we want to stop that.

People get too many emails as it is, so if they give us theirs, it should be respected. We want to help our people (i.e., you!) activate their people. We want to show you how using email correctly will help you achieve your goals.

Before you go to another page, read our values because if you don’t understand and accept what we believe, we may not work very well together. We’re serious about delivering results before earning our keep, so read our risk-free proposition also.

Finally, it’s a lot of fun whenever we talk to people who have questions because it breaks up the day, and we get to provide a little extra value. So, don’t hesitate to schedule a call to say hi and get to know us and what we do.

And don’t worry. We’re not gonna pressure you or try to close you or anything like that!

Now, make yourself at home. Check things out and get in touch if something piques your interest and you want to know more about it.

Bye for now,

Rob and the SuperDMO team


Our values form our character like the mortar that binds bricks. Here are mine in alphabetical order.

To move with speed. To be lively, alert, and brisk. Prompt and cheerfully ready to observe and participate in what life has to offer.

Strength in the face of fear. Doing the right thing despite personal cost. Knowing when to wait and when to act.

Ancient Greeks called it Arete. Having a well-developed and healthy mind, body, and soul. Enjoying what you do and doing it well.

Weaving fun, humor, and pleasantry into the day. Exploring and creating. Being with people I enjoy. Doing things I enjoy.

An abundant life is not reserved for the few. There is a process, and activating your appreciation skills is an excellent first step.

Guided by morality and universal law. Fair application, merit, and knowing how to assign proper value.

The Japanese business philosophy of constant and never-ending improvement through small and incremental changes over time.

Love & Harmony
We want to achieve, expand, and be happy. These two principles of universal existence make life easier and more enjoyable.

To live life in proper proportion. To strive for self-mastery by tempering thought, emotion, and behavior.

Passion For Results
We can work on low-priority tasks and wonder where the day went or complete high-value activities that makes a difference.

Practical Wisdom
Wisdom that is coupled with action. Knowing what to do, what not to do, when to do it, and in the right measure.

The Good Life
Living a values-driven purposeful life guided by reason and action leading to the highest good and the best possible existence.

Risk-Free Proposition

I want to reduce friction points that may prevent you from exploring how to work together, so what better way to do that than by eliminating any risk you may have?

I am confident in the success of the programs I offer and the ability of my team and me to help you with results that transform your DMO into a visitor-attracting machine.

But what if we don’t deliver?

In that case, let me tell you about the SuperDMO Unconditional Results Satisfaction Guarantee.

For group clients enrolled in paid masterclasses, intensives, bootcamps, workshops, etc., if you honestly apply the material and don’t realize a 200% return on your investment after 365 days, I will refund every penny you paid for the program.

For private clients, if you have not realized a 400% increase in sales by the end of twelve months, I will personally work for free until you do, assuring you will make two to four times what you pay. For example, if you pay $100 for a project and don’t realize $400 in sales or value by the end of month 12, I’ll work with you until you do.

I’m under no illusion that what I offer is for everyone. It’s for DMOs who want to be the best at what they do. DMOs that want to excel at attracting the right visitors to their destination. If that’s you, I want to work with you!

So, if you’re curious about what we can do together, schedule a call or send a note.

No Results. No Fee.