The First Email Was Sent In 1971

See The Infographic For What It Said

Marketers Have Been Emailing For As Long As There’s Been An Internet

Email has been around since the 70s, so it’s not as shiny as messaging and social. But it’s still an effective way to communicate with people who want to hear from you and it gets results!

The first marketing email sent in 1978, resulted in $13 million in sales and locked in its place as one of the most highly used marketing channels ever since.

One of my favorite parts about email marketing is its intimacy. Access to someone’s inbox is sacred, and for a person to welcome you in, there’s already a certain level of trust that you just can’t achieve with other platforms.

Rob Litterst

Head of Newsletter Network Strategy & Operations, HubSpot

Flexible And Cost-Effective Marketing

Email is a flexible yet cost-effective way to reach many people relatively quickly. What’s more, you can easily personalize highly relevant and valuable messages for delivery to target specific audiences.

Email marketing can take many different forms ranging from single one-time email blast announcements to ongoing newsletters delivered regularly, to more complex multi-mail campaigns designed for specific purposes.

Fast And Noticeable Results

Given the massive potential for email marketing to generate almost instant profits and separate them from their competitors, you can imagine that smart businesses are willing to spend good money for high-quality emails because they know it’s almost guaranteed to earn a hefty profit.

Infographic courtesy of Brafton.